Kfir Shwarz

Kfir – Founder & Managing Director Kfir comes from a strong background in management within Israel’s hospitality industry and brings with him nearly 30 years of experience in high-quality, personalized tourism. Throughout his career, he has worked closely with individual travelers, groups and professional partners, always with a focus on precision, service excellence and creating meaningful travel experiences. Outside of work, Kfir is an avid outdoor enthusiast. He enjoys hiking along the Israel National Trail, cycling along the Yarkon River and the Tel Aviv promenade, and regularly runs medium-distance routes to stay active and connected to the landscape. More than anything, Kfir’s true passion is meeting guests personally upon their arrival at the airport — welcoming them to Israel from the very first moment and ensuring their journey begins in a relaxed, personal and well-organized way.